Why do people watch YouTube – yes aside from entertainment – many many people watch “how to do it videos”. I remember one video getting 30,000 hits in a year on how to trim florists’ plastic foam with a knife.
We all like to see how to do something – it gives us knowledge and confidence to do the same or similar ourselves. We are also grateful to the video provider who takes on credibility, status and authority.
The same is true of re-telling in-print stories of how your customers use your products – referred to as “application stories”. Tell one prospective customer how someone else saved time/money/solved quality problems/achieved an otherwise impossible task – then you have a really powerful testimonial.
So don’t take your customers application for granted – once you have solved their problem turn the story into valuable content for your PR or Social Media campaigns – your sales team will – eventually – love you for it.
Take a look at your customer list and ask “What do they do with our product?”
The answer may surprise you and provide prospective customers with an interesting approach to their own problems, and so bring them to your door.
Call us to see how you can use online marketing in your business
