I spent an interesting and pleasant day at the Engineering Design Show yesterday reflecting on the state of UK manufacturing industry and the way that this show has grown so quickly from just one hall at the Ricoh Arena to now 3 halls. A scaled down version of the big and very expensive multi hall shows of a few years ago – are we then in that part of the exhibitions cycle where British industry is doing well – and it seems it is – that we are again prepared to spend more on this face to face activity?
Or has our understanding changed over difficult times enabling us to have a broader perspective and understanding of promotions – there is after all so much more available at reasonable cost than there was even 10 years ago? Perhaps exhibitions have really been re-invented in a strong niche format with a new character relevant to the internet age – I believe so and wish the organisers the best of luck.
