Industrial marketing is different from retail, white goods, etc which is why we differentiate it as “B2B” (business to business) and we understand that it requires a completely different mindset, experience base and skill set.
Industrial PR is not magic, it is a capability or skill like any other supply that depends on ability and experience.
Sometimes it is difficult to understand the implications of that “nichness” when we in the UK are offered so much US-based B2C advice that is just not correct for our manufacturing industries.
Call us to discuss how industrial PR can work for you.
