The relationship of SMEs with Trade & Tech media can be a bit awkward but with a little effort can be immensely rewarding on both sides. Just like any other relationship it needs a connection based on equal trust. In a PR sense this involves playing our part by regularly providing interesting/valuable material in a form that can be published with the minimum of effort. Being responsive to editorial requests – a feature article at short notice can really help meet media deadlines.
And of course like any business they can’t survive on air so if you want the media to help you – expect to spend some money with them in a focused way.
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