Within the industrial manufacturing arena “Marketing” seems to be in a period of once again being poorly understood and undervalued, this is a fashion that cycles around every few years.
It seems to be considered that everything has changed with the Internet – it has not – the basics and the principles have stayed the same – sadly the baby has often been thrown out with the bathwater and new marketing embraces much that is a fashionable (and expensive) new gimmick, while forgetting proven old ideas simply because they are old, without realising that they are also very effective.
Contact us to discuss an industrially oriented marketing program for your company.
