It used to be difficult and expensive to arrange to be in front of potential customers when they needed you.
It involved lots of leg work and telephone time making regular sales calls, advertising in monthly magazines, going to lots of exhibitions and so on, just on the off-chance that a customer’s interest would coincide with our contact – or that they would be sufficiently flexible to consider our option either well in advance or in the very late stages of a project. To be honest it was pretty hit and miss, with a lot of wasted time on both sides. We never knew when or where they would look and they often did not know how to find us.
Now it is easy – create a wide enough profile on the internet and you will always come up in front of them on Google.
Actually creating a successful profile is not that easy or quick, but at least it is fairly straightforward as we have described elsewhere. The point is you can have a plan to work to and once you have a good profile then you can feed it a little at a time to keep it going, using it as a base from which to focus attention on specific campaigns for strategically important products or services.
Call us – we’d love to show you how
