Traditional media offer an important route to the internet through PR

For SMEs considering what to do in economic recovery I would suggest that we can see that for the past decade or more traditional media have offered an important route to the internet. This has been both independently and via search engines such as Google, greatly enhancing the online presence of companies far beyond the reach of just their own website alone.
Good industrial PR facilitates this communication process by providing valuable information from the suppliers of products and services to reach the potential customers who want to read it – via established and respected media vehicles whatever their format.
In recent years we have seen the incorporation of social media, blogging, content marketing and SEO under the umbrella of the established PR mix.