Where do you fit in? do you do nothing? or very little? Do you rely on your sales team for your marketing?
– or do you struggle between the demands of various advertisement and directory reps?
These may appear low cost routes to marketing – but are actually very high cost – since the result is that very little actual marketing is likely to get done and the opportunity cost is probably very high indeed.
Real Marketing can provide warm sales leads to an increasingly pressured and specialised sales team – and need not of course cost a lot – most industrial SMEs can either do it themselves as you can see from our Whitepapers on the subject – or employ an expert agency who could carry out your marketing program at a fraction of the cost of a sales rep.
